Reference and preference: how does the brain scale subjective value?
نویسندگان
چکیده
منابع مشابه
Reference and Preference: How does the Brain Scale Subjective Value?
Commentary on The neurobiology of reference-dependent value computation. Would you be willing to pay more for a new television the same day you bought a new house? Would you be more likely to purchase that television if it was marked on sale? Most individuals respond affi rmatively to questions of this form, likely because they use a " reference point " to help with evaluating their options. A ...
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ژورنال
عنوان ژورنال: Frontiers in Human Neuroscience
سال: 2009
ISSN: 1662-5161
DOI: 10.3389/neuro.09.011.2009